How it works · 3 min read
How working with us starts: intake, strategy session, Overthink 360
No site visit, no 40-page PDF, and nothing to pay to get started. Here’s exactly how it works, step by step.
Every client relationship starts the same way, and the first two steps are free. Here’s what to expect.
1. The intake (free, about 12 minutes)
You answer a guided set of questions, mostly taps. We pull what we can from your website so you don’t have to type it. We ask about what you sell, who you serve, capacity, where customers come from, how leads are handled, and what you want the next 90 days to accomplish.
Your progress saves as you go, so you can stop and come back any time, on any device.
Not ready for that yet? Book a free 15-minute Quick Chat from our home page and ask us anything first.
2. Your Growth Fit Call (20 minutes)
At the end of the intake you book a short video call. We talk through what you are building, what you believe is getting in the way, what a customer is worth, and whether Overthink is the right partner. This is a fit conversation, not a free strategy session.
3. Overthink 360 ($499 founding-client price)
This is where we dig in, fully remote:
- Overthink Search™ + Local™. Can the right customers find you in search and in the markets that matter?
- Overthink Brand™ + Web™. Do people understand why they should choose you, and does the website turn interest into action?
- Overthink Pipeline™. Once someone raises a hand, how effectively does your business turn that intent into a customer?
- Overthink Experience™. Does the customer experience create retention, reputation, repeat business and referral?
- Evidence + measurement. We connect what we observe with the data the business can reliably measure, so the final score is grounded rather than cosmetic.
You get evidence-backed findings, the top three constraints, and a 90-Day Growth Plan ranked by impact, confidence, effort, dependencies and time to signal. The Growth Score supports the diagnosis; it is not the product.
The founding-client price is $499. Future pricing will increase as the methodology, case studies and delivery system mature.
4. Your Kickoff Call
If we continue together, Overthink becomes the strategic owner of the 90-Day Growth Plan. We directly handle the work that fits our core capabilities, coordinate specialists when needed, and keep every project tied to the same priorities and measurable outcomes.
What we never ask for
We never ask for passwords or sensitive customer information. If we need to see an account, such as Search Console, Google Business Profile, analytics, CRM reports or an ad account, we ask for appropriate read-only access and send a simple guide.